Pearls for men are having a fashion moment, but many wonder if it is a trend that has staying power. Mikimoto, a name synonymous with pearls, is counting on the men in pearls trend to last.

It's not so surprising when the glitterati adopts this most lady-like of gems. Harry Styles, A$AP Rocky, Pharrell Williams, Billy Porter, Shawn Mendes, Sir Elton John, Jordan Firstman, the Jonas Brothers, Timothée Chalamet, and Tyler, the Creator, are among the famous faces who have metaphorically raided their mother's jewelry box for a strand.

But when athletes sport them, it's a sign that pearls are breaking their female-centric boundaries into the gender-fluid mainstream. Soccer stars Raheem Sterling and James Maddison have adopted the style and wide-reciever Garrett Wilson was all the talk at the 2022 NFL draft when he showed up in a three-tiered pearl necklace to be picked up by the New York Jets.

But all-star outfielder and power-hitter Joc Pederson became the breakout sports star in pearls when he wore them to clinch the Atlanta Braves' 2021 World Series title. His strand has since been retired to the Cooperstown Baseball Hall of Fame.

"Pearls for men have been everywhere lately," wrote Highsnobiety culture editor Lia McGarrigle. "Men wearing pearls isn't a fad; it's an example of how the jewelry world is finally opening up to genderless style."

"While pearls are currently reserved for the most fashion-forward among us, in a few years, pearl necklaces are about to be as commonplace as chains are for men," she added.

Mikimoto's Power Play

Mikimoto has been on the leading edge of pearls for men for years. Now celebrating its 130th anniversary, it is launching a new "Love Pearls" campaign featuring seven brand devotees, dominated by men, to show how modern men can wear pearls. However, it doesn't overlook modern women too.

Love Pearls compliments its "Love Letter to the Sea" anniversary campaign that draws attention to why pearls are a life-sustaining choice in jewelry. As a natural, sustainable and renewable gemstone from the sea, their culture benefits, rather than harms, the environment.

Men featured in the Love Pearls campaign include designer Marc Jacobs, who calls his ever-present strand of white Mikimoto pearls his good luck charm. Also featured are actors Song Wei Long, James Jirayu and Taishi Nakagawa.

They are joined by actors Dilraba, Mari Natusuki and Ai Tominaga capturing the female love of pearls.

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