Rolls-Royce has officially entered the electric age in the modern day with Spectre. I say modern day since, as far back as 1900, the company's co-founder, Charles Rolls, had imagined an electric future for the marque. Alas, gas won over electricity in the energy race, and so began the century-plus-old age of the combustion engine.

Today, Rolls-Royce has confirmed that by 2030 its entire product portfolio will be fully electric, starting with this Spectre. Teased a year ago with just the name and a camouflaged image, with its elongated coupé body, refined sculpting, hand-crafted cabin with a touch of sparkling theater, Rolls-Royce's first flirtation with electricity is a truly luxurious motor car.

"Now is the time to change the course of the future of luxury," says chief executive officer Torsten Müller-Ötvös. "Electric drive is perfectly suited to us, more so than any other automotive brand. It is silent, refined and creates torque almost instantly, going on to generate tremendous power. This is what we call waftability."

The 2023 Spectre (with British spelling) is everything you would expect of an electric Rolls-Royce. It delivers instant torque, a silent and smooth drive, a little art and a high dose of craft with starlight doors and an illuminated fascia. And Rolls-Royce is encouraging customers to show their creative flair, get involved, elevate their Spectre to be as individual as possible. Living in a time of luxury overload means genuine custodians have to work hard - be extra imaginative - to maintain the crown. Few carmakers have quite the flair to pull off some of the lovely idiosyncrasies of the grand dame of luxury, Rolls-Royce.

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