The Fortune Pink Diamond

Fancy vivid pink modified pear brilliant-cut diamond of 18.18 carats, triangular-shaped diamonds, platinum and 18k rose gold, accompanied by a diamond and white gold necklace mounting

At 18.18 carats, the gem is the largest pear-shaped "fancy vivid pink" diamond ever sold under the hammer, Christie's auction house said.

The dazzling diamond fetched a hammer price of 24.5 million Swiss francs ($24,615,150), rising to 28,436,500 Swiss francs ($28,570,150) with the buyer's premium added on.

The bidding, which lasted for a tense four minutes, started at 17 million Swiss francs and was a three-way battle between telephone bidders, with the winner eventually claiming the gem by upping the bid by half a million.

The diamond was exhibited in Geneva then headed to New York, Shanghai, Taiwan and Singapore in October before returning to Switzerland.

It was auctioned in the Magnificent Jewels sale at the Hotel des Bergues, part of Christie's Luxury Week of sales in Geneva.

The Fortune Pink had been estimated to fetch between $25 million and $35 million.

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